At Business Coaching Ireland, we are big fans of 'Good To Great' by Jim Collins. This business read addresses a single question: "Can a good company become a great company, and if so, how?" It also shows that greatness is not primarily a function of circumstance, but largely a matter of conscious choice and discipline.
There are many marketing initiatives available to small businesses that are free of cost or have a minimal cash outlay with a relatively high return. Here are nine such techniques that can help you survive and thrive.