Social selling is not a mysterious “snake oil” that one needs to be wary of. It is also not a magic bullet that instantly erases obstacles in the sales cycle. Instead it is a knowable, repeatable process that requires investment, training, patience and attention if it is going to pay off. For sales leaders, it is about designing a more proactive and creative approach to reaching new customer markets.
All selling is social. Always has been. Always will be.
The vast majority of people in management, bar military people that sign up to it, land in management roles because of their expertise in the area they work in. There is no evidence that they are predisposed to becoming an effective manager. For example, a finance person may become a financial director because they have a background in finance, they have their accountancy qualification, they’re good with numbers but there’s no evidence that they can manage a team of people.
There are many mistakes made every day in businesses around the world. Mistakes are of course inevitable as a lot of these are made by human beings, but there are a number of mistakes that can be easily avoided with a small amount of commitment to change. Here are my top 5 productivity mistakes happening in today’s businesses.
When the New Year began many of us committed to being more organised and structured at work. We made great efforts to tidy our desks and eliminate the clutter we’d magically accumulated. We committed to using our calendars more effectively and to prioritising tasks and actions. This is all good and indeed necessary. Now it’s time to expand our focus and consider additional actions to assist us in becoming more effective and efficient.
